Starter’s Guide to Search engine optimization

Search engine optimization (SEO) is a tool in search engines such as Google that improves site visibility when people search for site-related topics ( Sites are ranked according to their performance. When a site is ranked higher by SEO, it leads to increased website traffic.

Search engine optimization is essential to online marketing because it helps the users through various web pages ( When a site is ranked at the top, the site receives more traffic. Most online marketers work hard to make their site more visible on the search engine to increase their customers.

Search Engine Optimization criteria.

Understanding how search engines like google work to optimize search results is the most critical step towards high website trafficking. Google search engines consider various factors to come up with rankings in their search results pages. Comprehending the following SEO criteria can help you create a more visible website;

Keyword optimization

A keyword is one the factor SEO consider when ranking sites. Looking for a unique keyword that is simple to spell and type can help you optimize your website. Also, consider the keywords of your competitors and the most commonly used keyword by customers to help you come up with a more visible keyword.

External Links optimization

Other Website links perform a significant role in SEO rankings. These links are called backlinks. Come up with a quality backlink that can help your site to be ranked top by SEO. This can be done by contacting other websites, advertising good content, creating relationships with other web admins, and acquiring press from other websites. In google, sites that get links from many links receive a page rank authority.

Content optimization

Apart from checking the links, the search engine scans the content on the website to find out if it will be relevant to be displayed on specific search results. To win this SEO technique is coming up with content that is directly linked to the keyword. Creating good content also helps in acquiring press from other links. The more link shares your content gets, the higher it gets ranked by SEO.

On-page structure

SEO uses page structure to optimize websites. Most websites are in HTML codes. The Page structure can be improved by using appropriate keywords in the title, page headers, and URL. Webmasters are responsible for improving page structure to ensure it is optimized. Modifying meta tags on the page can also increase search rankings.

Semantic extensions.

Extensions such as .org, .com, and .edu are also criteria the SEO uses to optimize sites ( They are used to form the scope of the content on a page. Using appropriate extensions can help your page to be displayed on the search results. This improves organic traffic but not search rankings.

Site structure optimization.

Site structure optimization is measured by how the internal links are linked to the content and keywords of the page. Internal links are a technique SEO uses to rank sites. This can be achieved by linking key pages with relevant text to help improve the specific terms.


SEO is a crucial tool to online advertisers, but it can only be beneficial once you understand its technique to rank sites. This article has described key areas that SEO uses when ranking websites. Therefore, modifying them can cause a great change in your website traffic.